
We’re heading to the 2027 International Builders’ Show, and we’d like to meet the people building stronger relationships with their professional networks.
If you’re thinking about starting a Pro Program, or looking for a better way to run the one you already have, let’s talk. We want to hear how you support your contractors, dealers, installers, and other independent professionals, what’s working, and where the program needs to do more.
Starting a Pro Program? Build the foundation first.
A Pro Program is an opportunity to connect your brand with the people who recommend, sell, and install your products. But behind the customer-facing experience, there’s an operational challenge: getting opportunities to the right professionals, making it easy for them to respond, and understanding what happens next.
At IBS 2027, we’d love to talk about the infrastructure behind that experience. How will customer enquiries reach your network? What makes a professional eligible for an opportunity? How will your team know whether someone followed up? And how can the program fit the systems your professionals already use?
You don’t need every answer before we meet. Bring your goals, your questions, and an idea of the experience you want to create.
Already running a program? Let’s find the friction.
If your Pro Program is established, the conversation may be different. Perhaps you’re generating demand but losing visibility after the handoff. Maybe your team spends too much time chasing updates, or your professionals work across different CRMs and sales processes. You may also be looking for a more connected approach to incentives and rewards.
We’d like to understand those challenges. Let’s discuss where leads get stuck, what participation looks like across your network, and which activities you want your program to encourage. The goal is a program that works better for your brand, your professionals, and the customers they serve.
The engine behind your Pro Program
Bluebird provides white-label, turnkey program infrastructure that connects customer demand with professional networks. Bluebird One brings together lead routing, engagement, and visibility so your team can manage the work behind the program while keeping your brand out front.
Bluebird Route assigns eligible opportunities using configured business rules. Bluebird Engage helps independent professionals act through familiar channels such as email and SMS, without requiring them to log into your company’s CRM or download an app. Our Pulse capability brings activity from connected sales systems into Bluebird One and automates supported data transfers and status updates. Bluebird Signal helps bring visibility to lead outcomes across your network.
We also plan to demonstrate Bluebird Pro at the show. Our upcoming white-label program is designed to connect incentives and rewards with sales activity. Planned capabilities include intelligent lead routing, incentive tracking, tiered rewards, and rewards tied to lead-response activity. Commercial availability is planned for February 2, 2027.
Explore the infrastructure behind Bluebird Pro Programs.
Let’s make time to talk at IBS 2027
We’re interested in meeting manufacturers, brands, and program leaders who want to launch a Pro Program or improve how an existing one operates. Whether you’re mapping out your first workflow or rethinking how leads, engagement, and incentives connect, we’d welcome the conversation.
Tell us a little about your network and what you’d like to achieve. When you get in touch, mention IBS 2027 so we can discuss arranging a conversation around the show.
Contact Bluebird to discuss your Pro Program and meeting at IBS 2027.
