News & Events
Product Updates
Meet Aubrey: Always-on AI support, connected to intelligent lead routing
Subscribe to The Nest Newsletter
Getting a qualified lead to the right person is only the beginning. The next challenge is helping that person work the opportunity, while giving your team a clear view of what happens after the handoff.
On November 12, 2025, we announced Aubrey, our always-on AI sales assistant, under the goBluebird name. Aubrey connects company-specific product knowledge and sales guidance with our native lead routing engine, bringing support for salespeople and visibility for leaders into the same workflow.
Read our full Aubrey launch announcement on EIN Presswire.
Built to support salespeople, not replace them
Aubrey is designed around the people working your leads. Rather than acting as a generic AI bot, she is trained on your company’s products, services, and processes so she can help representatives with questions and next steps that are relevant to your business.
“Aubrey isn’t here to replace salespeople—she’s here to make them better. By guiding reps in the field, tracking conversions automatically, and surfacing insights to leadership, Aubrey closes the loop that’s been missing in channel and enterprise sales.”
James Palmer, Co-Founder of goBluebird
That’s the approach behind Aubrey: give sellers useful support in the flow of their work, rather than another disconnected tool to manage. For distributed teams, it means bringing guidance closer to the moment a representative needs it.
Practical help for the people working your leads
Aubrey helps representatives accept, prioritize, and work leads. She provides quick product answers and friendly nudges to help keep opportunities moving. Because her guidance is based on each company’s offerings and processes, that support can reflect the brand and the way its teams sell.
The connection to Bluebird’s routing engine matters. Routing identifies the right recipient for an opportunity; Aubrey supports the person who receives it. Together, they connect the initial assignment with the work that follows.
A clearer picture of the funnel, without chasing updates
Sales leaders and marketers need more than confirmation that a lead was delivered. They need to understand whether it was contacted, how it progressed, and whether it closed.
Aubrey captures those milestones and feeds information back to managers automatically, helping bring full-funnel activity into view. The goal is to reduce the need for leaders to chase individual updates while giving them better insight into what is happening across their sales network.
For representatives, that means support with the opportunity in front of them. For leadership, it means a closer connection between lead distribution, seller activity, and conversion data.
Company knowledge and intelligent routing, working together
Our launch announcement described Aubrey as an AI assistant with a natively integrated lead routing engine. The important difference is the connection: product guidance, representative support, and funnel visibility are designed to work alongside the routing workflow, rather than sit outside it.
We built Aubrey for enterprise and distributed sales networks where handing off a lead isn’t the end of the process. Helping the recipient act on that lead, and understanding the result, are just as important.
Meet Aubrey
Explore how Aubrey can support your salespeople with company-specific knowledge and help your team see what happens after a lead reaches your network.