Speed to lead isn’t a nice-to-have—it’s a huge competitive advantage. In this video, Kelly McCain, VP of Services Development and Delivery at Royal LePage Canada, shares how the brokerage built a national lead routing system that responds to online leads in under five minutes on average, with top performers responding in under one minute. The results speak for themselves:
- 4× the industry average online lead close rate
- Top performers closing at 6× the industry benchmark
- Brokers generating five to six figures in incremental revenue that they wouldn’t have captured otherwise
If you’re a national brokerage, regional brand, or local broker-owner looking to improve speed to lead, agent adoption, and conversion—this is how it’s done.
Chapters:
00:00 How Royal LePage works with Bluebird
00:07 Advanced Routing: Speed to Lead
00:49 Advanced Routing: The Right Lead, to the Right Agent
01:49 Zero-Friction Adoption
02:49 Flexible & Adaptable Integration
03:44 Sales Network Optimization & Transparency
04:25 The Results