Two names have changed, but the technology behind them hasn’t slowed down. Lead Assign is now Bluebird, and Salesforce’s AppExchange marketplace is now AgentExchange — and our app is right where you’d expect to find it: listed and ready for Salesforce users who need smarter lead routing.

What’s changed

Lead Assign is now Bluebird. Same team, elevated AI-powered lead scoring and routing platform, new name. If you’ve bookmarked our Salesforce AgentExchange listing or worked with us under our old brand, you’ll now find us at bluebird.one.

AppExchange is now Agent Exchange. Salesforce rebranded its marketplace in 2026, folding the app marketplace, Slack Marketplace, and Agentforce ecosystem into a single destination reflecting its shift toward agentic AI. Our listing, reviews, and security certification carried over automatically — nothing about how you find or install Bluebird has changed, just the name on the door.

Bluebird at Agent Exchange

What Bluebird does for Salesforce users

Bluebird integrates directly with Salesforce to score, route, and manage leads from any source using our proprietary technology. Instead of leads sitting in a queue, Bluebird matches each one to your best-suited sales agent and uses a positive acceptance model to make sure every lead actually gets worked.

For Salesforce admins and RevOps teams, that means:

  • Leads from anywhere, routed automatically. Bluebird takes leads from marketing campaigns, your web properties, or Salesforce itself, and posts them out to the right internal or external sales rep — then writes the outcome data back to Salesforce.
  • Support for every kind of sales team, at once. In-house reps, reps split across verticals or countries, channel partners, retail networks — Bluebird routes to all of them simultaneously, without requiring partners to install anything or manage another login.
  • Enterprise-grade scale. Bluebird already supports enterprise clients with sales forces of 20,000+ reps, operating in 14 languages across 30 countries.
  • A system that improves over time. The AI scoring engine acts as a flywheel for your marketing programs, continuously tailoring lead-to-rep matching to your business as more data comes in.
  • Designed specifically for distributed sales teams. The login-less system means that your sales agents don’t need a seat to accept leads.

Why this matters now

The rename to AgentExchange is Salesforce’s clearest signal yet that the ecosystem is moving toward automation and AI-driven workflows, not just installed apps. Bluebird has been built around AI-driven lead distribution from day one, so the shift lines up with where we’re already headed — and where Salesforce customers are headed too. If you’re already running Salesforce and want your leads routed faster, matched smarter, and tracked automatically, Bluebird is a straightforward add.